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In the mood: when and where does your advertising work best? Use these contextual advertising tips to set the scene and snag prospective buyers
TODAY, THE hottest new marketing watchword is context. Instead of blasting your customers with a generic message in mass media, it's essential to reach ......(Continue Reading)
Frozen pleas - Iceland supermarket chain advertising campaign appeals to public distrust of genetically modified food - Brief Article
FOOD When politicians get desperate, they start attacking politics itself. By the same token, when supermarkets get desperate, they attack the whole ......(Continue Reading)
Advertising: hard sell in the grocery aisle
Big Brother is watching you. Or rather, trying to pitch consumer goods at you. As of June, you will be able to walk into your local Tesco and find 24/7 ......(Continue Reading)
IGA Cookie Jar #3, The Calliope
IGA Cookie Jar #3 -- The Calliope...(Continue Reading)
IGA Cookie Jar #2 -- The Lions and the Tigers
IGA Cookie Jar #2 -- The Lions and the Tigers...(Continue Reading)
IGA Cookie Jar #5, Here Come the Clowns!
IGA Cookie Jar #5, Here Come the Clowns...(Continue Reading)
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