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Target plans to 'own' red to keep business in black - Campaign around its signature bulls-eye has been successful; wins awards at Retail Advertising conference
Target plans to 'own' red to keep business in black.(Campaign around its signature bulls-eye has been successful; wins awards at Retail Advertising conference) ......(Continue Reading)
Localizing the world wide Web: a new advertising platform enables local businesses to target local customers
Take a look at your copy of the Yellow Pages. You know, that big book that's collecting dust on your shelf. It's getting smaller with each passing year, ......(Continue Reading)
Lifestyle imaging doesn't always meet the discount need - Viewpoint - stores copying Target Corp. advertising - Brief Article - Column
Lifestyle imaging doesn't always meet the discount need. (Viewpoint).(stores copying Target Corp. advertising)...(Continue Reading)
Google Launches Targeted Advertising System
Google's taking its Adwords for Content system in a new direction. The program that takes keywords and automatically places an advertiser's ad on appropriate Web sites will now allow the advertiser to have more say in where their ads appear.......(Continue Reading)
Anti-Drug Campaign Targets Parents - Advertising Archives
Anti-Drug Campaign Targets Parents - The U.S. government has released a new anti-drug ad campaign targeting parents. Previous anti-drug ads targeted kids and did little to discourage teens and young adults from using drugs. The three new ads are rank...(Continue Reading)
Ask Apryl: Targeting the Student Demographic
Launching a new business aimed at college students? Ask Apryl tackles the student market with low-cost advertising solutions....(Continue Reading)
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