|
Info tools help dealers target customers: Focused marketing with "clean" data could save lots of money - Information Technology - Brief Article
Dealers now spend about $400 per vehicle on advertising per vehicle, much of it going to mass market media -- newspapers, television and radio. Now, ......(Continue Reading)
On target: you need market research to hit the mark with prospects. But if costly surveys and focus groups just aren't in your financial picture, try these
Would you shell out $200 for a pair of shoes without trying them on? Plunge into a steaming bath without dipping a toe in first? Of course not--but people do the business equivalent every day. Many...(Continue Reading)
the new science of focus groups - discount retailer Target hired Jump Associates to use focus groups to figure out how to market to college students
the new science of focus groups.(discount retailer Target hired Jump Associates to use focus groups to figure out how to market to college students)...(Continue Reading)
Target Market
Simple definition of Target Market...(Continue Reading)
Niche Marketing: Targeting the Best Prospects
Occupying a niche means you won't be competing with a lot of similar businesses solely on price. And because you will be selling products and services that are customized to the specific needs and predispositions of a select group of people, you can...(Continue Reading)
Retail Glossary of Terminology - T
Retail glossary of terminology - words beginning with the letter T....(Continue Reading)
|