Targeted Advertising

In the mood: when and where does your advertising work best? Use these contextual advertising tips to set the scene and snag prospective buyers
TODAY, THE hottest new marketing watchword is context. Instead of blasting your customers with a generic message in mass media, it's essential to reach ......(Continue Reading)

Similasan plans targeted advertising - In the Market - campaign to support new ear drops - Brief Article
BRECKENRIDGE, Colo. -- Similasan will introduce a "highly targeted" ad campaign in the fourth quarter to support the company's new over-the-counter option for earache, Similasan Ear Drops. In jus...(Continue Reading)

SalesMountain Partners with WindWire to Deliver Targeted Advertising - Brief Article
SalesMountain, a wireless and wireline network for localized sales and promotions advertising, and WindWire, a provider of wireless advertising and marketing solutions, announced that SalesMountain...(Continue Reading)

Google Launches Targeted Advertising System
Google's taking its Adwords for Content system in a new direction. The program that takes keywords and automatically places an advertiser's ad on appropriate Web sites will now allow the advertiser to have more say in where their ads appear.......(Continue Reading)

Anti-Drug Campaign Targets Parents - Advertising Archives
Anti-Drug Campaign Targets Parents - The U.S. government has released a new anti-drug ad campaign targeting parents. Previous anti-drug ads targeted kids and did little to discourage teens and young adults from using drugs. The three new ads are rank...(Continue Reading)

Ask Apryl: Targeting the Student Demographic
Launching a new business aimed at college students? Ask Apryl tackles the student market with low-cost advertising solutions....(Continue Reading)