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Stamp of approval: looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes
MARKETING AIMED at customer acquisition has leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward ......(Continue Reading)
Be Direct - profile of direct marketing consumer - Brief Article
Byline: REBECCA GARDYN Americans may complain about excess junk mail, late-night infomercials and telemarketing calls, but one thing is for certain: ......(Continue Reading)
Direct hit: can direct marketing survive a consumer backlash? - Smarts
TELEMARKETING, JUNK MAIL and spam have consumers up in arms. Now Congress, the states and large technology companies are taking action. AOL and Microsoft ......(Continue Reading)
Direct Marketing
Explore direct marketing such as database marketing, direct mail, mailing list options, and more. These resources will teach you how to be successful in your direct marketing campaign....(Continue Reading)
Direct Marketing Business Review | Direct Marketers Feeling Economic Pinch
Direct marketers cited the lingering effects of the recent recession, especially as manifested in sagging consumer confidence as the most important issues facing them, according to the Direct Marketing Association Quarterly Business Review....(Continue Reading)
Direct Marketing
Marketing glossary entry for the term Direct Marketing....(Continue Reading)
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