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For some galleries, marketing is kids' stuff: two galleries find involving children in their businesses exposes a generation of potential collectors to
If the thought of kids running through your gallery conjures images of wiping sticky, chocolatey fingerprints off of your pricey pieces of art, or sweeping ......(Continue Reading)
A key strategy to revenue growth: the right marketing infrastructure: not all successful revenue strategies are focused externally. Sometimes the strongest
Rather than examining strategies and programs that build revenue, this month's column looks at marketing organizational structure and resources and how their unique deployment can achieve desired r...(Continue Reading)
Extroverted & specialized: Scion's strategy; Scion's vp Jim Farley talks about the seemingly quirky brand that has made some in the industry who were
Standing in the Scion booth at the annual SEMA rave of vehicles, parts and accessories--where there are more tattoos per square inch of skin than there ......(Continue Reading)
Marketing Strategies to Attract New Business
Want to attract new business but have a small marketing budget or none at all? Kelley Robertson presents eight inexpensive marketing strategies that will generate new business leads....(Continue Reading)
Marketing Strategy Tutorials and Samples
Having a marketing strategy can be the life or death of a business. If you aren't sure how to begin developing your marketing plan and strategy these resources will help you...(Continue Reading)
Marketing Strategy - Sell To Your Target Market
The first step of an effective marketing strategy is to find and sell to your target market. Marilyn Guille explains how to identify your target market and how to zero in on your target market by using market segmentation....(Continue Reading)
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