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Whose WORD IS IT ANYWAY? - direct response e-mail marketing tips
Byline: HERSCHELL GORDON LEWIS The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave ......(Continue Reading)
Alternate Realities - direct marketing creates aura of lifestyle
Byline: BETH NEGUS VIVEIROS If you're like most Americans, chances are you've watched at least one of the plague of "reality" shows now littering the television airwaves. Much against our bette...(Continue Reading)
Direct Marketing Hopefuls on Stage - Column
Byline: VICTORIA JAMES WITH CONNIE LaMOTTA God, I think I've got it. I think I've got it. I knew he liked me all the time. Still it isn't over. What's ......(Continue Reading)
10 Sales Letter Tips for Maximizing Your Sales Letter Response
Written a sales letter you think will knock their socks off? These sales letter tips will ensure youre maximizing the return on your sales letter campaign....(Continue Reading)
Coupons for Prescription Drugs
Why pharmaceutical companies are offering coupons for prescription drugs, and where you can get them....(Continue Reading)
Book Review: Net Words by Nick Usborne
book review Net Words Nick Usborne creating high-impact online copy...(Continue Reading)
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