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Now playing: with cinema advertising, you can reach a captive audience—and make your marketing message the feature presentation
Now playing: with cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation.(Tactics)...(Continue Reading)
Through the looking glass: more than mere marketing tools, festive holiday windows have become a reflection of our times and a much-anticipated family
"Meet me under the clock." If you live in or around Chicago, you know that's an invitation to gather at Marshall Field's, the famous shopping establishment ......(Continue Reading)
Bissell biker cleans up in Times Square - Bissell Inc., Neatnik Biker advertising campaign - Brief Article
THE star of Bissell's TV advertising campaign, ex-US wrestler `Neatnik Biker' continues to make an impact. Back on UK screens as part of Bissell's ......(Continue Reading)
GM Pulls Advertising from L.A. Times
General Motors has yanked its ad dollars from the Los Angeles Times. GM execs say the decision was made after dealers raised concerns over "factual errors and misrepresentations in the Times' editorial coverage." GM wouldn't say exactly what piece(s)...(Continue Reading)
Linguistic Globalization?
The New York Times examines why advertising slogans in German are so often written in English.......(Continue Reading)
GoDaddy.com's Multimillion Dollar Super Bowl Decision
The dot com bomb of Super Bowl XXXIV haunts every dot commer wanting to advertise in the Super Bowl. Only two dot coms have signed up so far for this year's $2.4 million price tag and one is taking a lot of heat for the decision....(Continue Reading)
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