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marketing arm for many top marketing agencies, The
DCM provides a unique "pay for performance" approach to its clients In 1995, when Darren Clevenger started DCM, Inc., in his garage, he wanted to create ......(Continue Reading)
Give it a go: a "hands-on" approach to marketing your product could be just the thing to win customers
Give it a go: a "hands-on" approach to marketing your product could be just the thing to win customers.(Tactics)...(Continue Reading)
Coke Pulls Burnett's 'Pop-Top' Spots, Replacements Eye 'Optimistic' Tone - Coca-Cola replaces Leo Burnett marketing campaign - Brief Article
Coca-Cola has yanked off the air three of four "pop-top" summer promotional spots created by Leo Burnett, after deciding they were out of step with the overall brand strategy. Replacement spots f...(Continue Reading)
NASA'S TOP INNOVATIONS' PUBLICATION AVAILABLE
Spinoff 2004, NASA's premiere publication featuring the latest agency innovations transferred to the commercial market, is available online and in hard copy.......(Continue Reading)
Taking the Suck Out of the Information Vacuum
The report from the Columbia Accident Investigation Board is in, and it's not pretty. NASA recently concluded that the Columbia Space Shuttle tragedy had as much to do with failed management practices and a work environment that discourages upward fe...(Continue Reading)
Advertising Jobs and Public Relations Jobs
Advertising jobs, public relations, communications jobs, employment information and career resources....(Continue Reading)
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