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Desperately Seeking Status - Lexus to redefine marketing strategy - Brief Article
The Lexus brand still lacks clear differentiation and strong aspirational attributes. It must stop refining and start defining -- and take more chances....(Continue Reading)
Overused and misunderstood: despite the hype, integration remains a marketing strategy that few clients have mastered.(AD Infinitum)
Not so long ago, I was at a press event where a new four-door pickup was rolled out. In the explanation of why anyone should give a rat's ass about this vehicle, it was explained that the new truck...(Continue Reading)
Borrowed Interest - Toyota Motor Corp. marketing methods - Brief Article
Toyota joins up with NASCAR to drive domestic truck sales.(Up Front)(Toyota Motor Sales USA Inc.'s Tundra pickup truck marketing drive)...(Continue Reading)
2004 and More Toyota Highlander SUVs - Sport Utility Vehicle News & Reviews - page 2 of 2
2001-2004 Toyota Highlander news and reviews from a number of sources. (Model years are indicated in parentheses.)...(Continue Reading)
Retail Store Planning - Becoming a Market Leader
Everyone that works in your organization is doing one of three things... The market leaders will always have more people dedicated to creating value than their competition....(Continue Reading)
2004 and More Toyota 4Runner SUVs - Sport Utility Vehicle News and Reviews
1990-2004 Toyota 4Runner news and reviews from a number of sources. (Model years are indicated in parentheses.)...(Continue Reading)
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