|
Fine-tuning your mission: your mission statement can put you right on top of your market—or make you irrelevant - Marketing
Based on conversations with hundreds of presidents and administrators, it appears that many people are frustrated with their institutions' mission statements ......(Continue Reading)
Adding the U.K. to the data pool - US dominates UK direct marketing industry
The steady takeover of the U.K. DM industry by America continues - but it's not just about dollars flooding in to buy up British suppliers. The U.K. market ......(Continue Reading)
Staying power: durable, adaptable metal roofing isn't just for barns anymore
Home builder Gary Mevis doesnt have much trouble selling metal roofs to buyers of the high-end custom homes he nestles under the towering Ponderosa pine trees in Prescott, Ariz. His sales pitch i...(Continue Reading)
|