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Universal McCann - Unviersal McCann/Los Angeles, Columbia Tristar Home Entertainment team for online marketing of 'Hollow Man' DVD - Brief Article
Best use of new media For years, movie marketers have used network TV roadblocks to build interest in their films. But rarely has a movie studio used ......(Continue Reading)
UNIVERSAL McCANN'S HARLAN SCHWARZ IS IN THE BEST OF HEALTH
If the Media Director of the Year was chosen on the basis of quotes in the trade press, Universal McCann's Mark Stewart wouldn't even be on the ballot....(Continue Reading)
Mark Stewart - Universal McCann
As Universal McCann's senior vp director of print media, representing Coca-Cola, Nestle and Cosmair L'Oreal, Roberta Garfinkle is as much a household ......(Continue Reading)
Trial Lawyers: True or False
Quick: There is an "explosion" of tort lawsuits in the US. True or False? Plaintiffs win their cases more than defendants. True or False? The McDonald's Coffee Case is a great example of a tort system gone wild. True or......(Continue Reading)
Tort Reform : Needed or Hyped?
Analysis of claims that the country is drowning in frivolous lawsuits....(Continue Reading)
Women at Greater Risk From Ecstacy Use
Authors of a Dutch study conclude that long-term ecstasy use - especially among women - could have serious negative effects on specific cells in the brain....(Continue Reading)
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