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America's teams - sponsored by IBM - Sports Inc which is a book describes turning of a sports event into a marketing opportunity - Book Review
Quick quiz: Which was the more significant event in American sports history: a) the USA's Olympic hockey victory over the Soviets in 1980; or, b) the ......(Continue Reading)
Making Room In The Market - sports-marketing - Industry Overview
Despite the fact that African American athletes have dominated pro sports for decades, they receive only a tiny amount of the celebrity endorsement and ......(Continue Reading)
Good Sports? - women take center stage
Despite continuing Title IX controversy, women are having a ball. As summer ended this year, worn en took center stage at the U.S. Open tennis tournament; ......(Continue Reading)
Chinese News -- China
The place for news, headlines and culture events about China and Chinese on the Net...(Continue Reading)
Chinese News -- China
The place for news, headlines and culture events about China and Chinese on the Net...(Continue Reading)
The NHL's Covert Superstar - Ron Francis of the Carolina Hurricanes
He is hockey's most underrated superstar, and he has waited a long time for a Carolina Hurricanes' breakthrough....(Continue Reading)
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